Buyer demand is already tracking 14% ahead of early 2024, Zoopla claims – but is it down to marketing or the Stamp Duty rush? Data from the portal shows new sales agreed are up 15% compared to the first week of 2024. In a boost to agents, Zoopla said vendor sales leads have increased by 125% in the first week of January compared with Christmas Eve, while valuation leads through the portal are 30% more likely to be looking to sell than they were a year ago. Sessions were also up by 113% for the same period, Zoopla said.
Financial Reporter. Available online: Zoopla's Market Update
